WHY WE DECIDED TO REBRAND OUR BUSINESS - Noramble

WHY WE DECIDED TO REBRAND OUR BUSINESS

08/11/2020

We have rebranded our entire business — a big move, we know. Formally know as Creative Ninety-Five, we have been trading with the name for over three years. When the pandemic hit, like most businesses, we had a little more time to spend on our own business and brand.

What started as a little website and a slight identity change, turned into a full-scale rebranding project of our own. We realised that as a brand strategy agency, we didn’t communicate our brand as effectively as we should do.

With this in mind, We completely shut up shop and got to work. Starting with our very core, we spent many weeks and sleepless nights brainstorming our purpose, values, vision and mission. What did we want to accomplish? What does branding mean to us? How would we like to offer services? All questions that needed answering.

The team realised that in the three years of helping our clients past and present, we have quite a unique way of working, we have a no-bullshit approach to everything we do, from offering our clients the services they need to the way we execute on projects.

WELCOME TO NORAMBLE.

On this note, we now knew our direction, purpose and offering. Our next objective was to communicate all of these elements, starting with the name. It took us around a month to land on the name you see before your eyes now – Noramble.

Everything else started to fall into place, with a new identity and new messaging system to complement our new brand heart (Purpose, mission, values and vision).

So, without further ado – welcome to Noramble. We’re not going to sit here and brag about our awards or explain how we’re fully integrated and independent; we are here to do a job. We’re here to empower your business to embark, progress and adapt with a no-nonsense approach.