A start-up soap brand came to us wanting to shake up the beauty market. The founders had a few goals: to become a viral sensation on social media, grow a sustainable brand, become a staple in people’s beauty routines, and become the go-to luxury brand in the soap market.
The first port of call was to build a strategy including brand core values, naming and brand positioning. The Noramble team landed on a name Splendere, which translates to “To shine, To Glisten To Sparkle” in Latin.
We place design at the forefront of the brand values to communicate a luxury and natural feel for the products. This value also ties into the brand positioning for Splendere’s marketing.
We paired a skin tone colour pallet that will extend to further products as the brand grows. Along with a bold typeface to make an impact on a crowded shelf or a website.
To further create an impact, we threw the rule book out and designed a hexagonal package design for the brand. An element that will become an icon for the brand and market as it grows.
Change perceptions. Unseat leaders. Disrupt.
You know your goals. Get branding to match.