Having a business idea can be exciting. But being a start-up business can be challenging, especially in today’s saturated, fast-paced world. Nod came to us (Originally called Mave Care) needing communication help. However, when we dug a little deeper, it was clear that they needed assistance with the strategy from the ground up.
The brand wanted to be a simple, no-bullshit product for men. They wanted to be more than a product; Nod had ambitions to help men become the best versions of themselves, in any which way.
We set to work on their identity with a clear idea of being a disruptive brand without the usual industry jargon, starting with changing the name from Mave Care to Nod to align with their brand idea.
We then mapped out the customer journey and built the brand experience. We designed everything from the logo and packaging to strategy aspects such as launch and the marketing strategy.
The brand launched in December 2021 and has seen social media success and healthy sales worldwide. We continue working with Nod to ensure consistency and alignment with market growth and attaining their goals.
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