A new hair care start-up approached Noramble with an idea. They saw a gap in the market for a luxury hair care brand that put the customers and their hair first.
The start-up required everything from naming all the way through to packaging and identity.
First, we had to help the brand strategise heavily because of the nature of their market. After a few small workshops, the Noramble team quickly realised the brand’s big idea was to create a simple, luxurious hair system that would be followed in two steps.
The brand understood that curly hair is different; with this in mind, they wanted to create a set of systematic products for people with curly hair types.
We decided to call the brand “Methodology” to symbolise the systematic approach the hair brand has towards hair care.
The Noramble team then set out to create the brand identity from logo, messaging, and, of course, the packaging design.
With the strategy in place and everyone on board, we created a stripped-back, minimalist visual identity with a bold pop of colour to differentiate the brand in the market. We went with a professional brand tone to signify a luxury feel.
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