A considerable part of a business’ success is knowing who your product or service caters for. This is known as your target audience. A target audience is a particular group of people, at which a product or service is aimed at. It should be one of the very first aspects that you establish. Furthermore, it should be the very aspect that motivates most, if not all, of your business decisions. From your product to your marketing, it all has to be done with your target audience in mind.
Firstly, you need to create what we call ‘personas’. A persona, in a business, is a fictional character that communicates your primary target audiences characteristics. It’s one thing to know your target audience is 25-40-year-old males based in New York. Persona’s make you understand how that target audience thinks, act and dream.
To build your target audience personas, you need to look into your customer’s demographics and psychographics. What are these?
Knowing all of these aspects of your target audience will give you and your business the power to make the best decisions for its success and future. With this in mind, you need to understand that your target audience and personas are not your target market.
Lastly, once you have defined your target audiences personas, give that persona a name, like Sally or John. Naming your personas will ensure making discussions easier by referring to your persona — “Does this bring value to Sally” or “Will this Facebook Ad engage John”.