Harvey’s Honey is a family-run start-up brand that revolves around ethically sourced honey. Seeing a gap in the market for an authentic and ethical honey brand, two brothers wanted to bring their honey to market and give the people what they’re craving.
The Harvey brothers approached us to create a brand identity and packaging that would connect with their brand’s core values. They have a very traditional process of harvesting honey from their bees and wanted to incorporate this into their identity to build their brand’s story.
We started this project by immersing ourselves in the honey world. We soon realised that the process at Harvey’s Honey was unlike any other. They treat their bees like family, and they come first. We knew immediately that we wanted to incorporate this element into their brand identity from the outset.
We created a complete brand identity and packaging design. We created a unique monogram icon that displayed the authenticity of their brand from the honey dipper to a honey drip to symbolise the quality.
We were also tasked with creating a website landing page. The team built a clean landing page that showcased the products. We kept the landing page clean with plenty of negative space to promote the brand’s values of ethical and traditional sourcing.
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