Ham Dental Practice is based in Kingston upon Thames. The senior dentist, Joe Narcisi, took it over. Joe had been an employee at the practice for over 15 years and had always dreamed of one day owning it.
Under the new ownership, Ham Dental Practice wanted to take the fear out of visiting the dentist. The goal was to reassure customers and create a better overall experience when interacting with the brand and business.
We were tasked with creating a new identity and building a new strategy for the business. We started by refreshing the complicated logo and creating a new icon that reflects the company’s values, and updating the website to be more user-friendly.
We strategised the practice to focus on customer care by putting their customers first and building an identity system around that. The new heart and tooth logo suggest the level of customer care within the practice.
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