Noramble | Diverse Mentality - From YouTube To Netflix

FROM YOUTUBE TO NETFLIX.

Diverse Mentality is a YouTube channel based in the USA and run by Quake. Diverse Mentality touches on various topics in everything hip-hop, from the latest hip-hop news to major hip-hop documentaries.

The channel has gained over 450,000 subscribers and over 120M views. The Diverse Mentality channel is growing at a vast rate.

THE CHALLENGE.

With Diverse Mentality’s audience growing at an incredible rate, they had no identity that their audience could relate with. ‌Achieving Diverse Mentality’s ultimate goal of being featured on the Netflix streaming platform was going to be difficult without this in place.

OUR PROCESS.

Our goal for Diverse Mentality was to help create a new identity for the growing channel and to strategies for their ultimate goal of being featured on Netflix. We got straight to work with massive research into the Netflix brand and the process of getting featured. This research shaped the whole project.

Our goal for Diverse Mentality was to help create a new identity for the growing channel and to strategies for their ultimate goal of being featured on Netflix. We got straight to work with massive research into the Netflix brand and the process of getting featured. This research shaped the whole project.

Once we had a core understanding of the goals and the process of reaching them, we set to work on crafting a unique identity for the channel. We created a simple monogram logo with a modified “M.” We used an integrated triangle shape to differentiate the different parts of the channel with the use of colour.

NEED HELP WITH AN AMBITIOUS BEGINNING, PIVOT OR GROWTH?

Please fill out our simple contact form, and Daniel will be in contact.

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