In the world of branding and marketing, there are a few myths that plague business’ and business owners. Today, we’re going to debunk the most common myths we hear from our clients.

1. “Branding is only for big companies who sell consumer goods.”

You may not be Apple, Nike or Coke-Cola. However, that doesn’t mean your small business doesn’t need a brand. If anything, it means you need to focus on branding more, to break through the saturated markets.

2. “I don’t need to brand my business because I sell to businesses.”

Regardless of whether you are marketing B2B or B2C, you are selling B2P, business to people. The decision-makers for B2B products may be in a different context with different needs and values, but they are still people, and people want to make the easy, safe, and right choice.

3. “We are in control of our brand.”

The truth of the matter is that no matter what you do to build your brand, consumers still largely shape your brand. Take, for example, Nutella. They had nothing to do with the creation of World Nutella Day, a holiday started by their die-hard fan’s.

4. “Branding is expensive.”

This statement is partly true if you hire a branding agency to build a full brand strategy, then yes, it will be a significant investment. It cost’s business owners zero money to define their target audience, figure out their messaging and be consistent. The investment comes when you need to communicate this effectively.